GOOGLE BUSINESS PROFILE

Get Your Business Into The Google Maps Results Where Customers Actually Click

When someone searches for a local tradesperson or service in Cheltenham, the first thing they see is a map with three businesses on it. That's the Google Maps pack — and if your business isn't in it, you're invisible to the customers most likely to call. We set up and optimise your Google Business Profile so you show up where it matters most.

WHAT IS IT?

What Is A Google Business Profile And Why Does It Matter?

A Google Business Profile — previously called Google My Business — is the free listing that controls what people see when they search for your business or your type of service on Google Search and Google Maps. It shows your business name, phone number, address, opening hours, photos, reviews and more — all before a customer ever visits your website.

For local tradespeople and service businesses, it is often the single most valuable piece of online real estate you have. When someone searches "electrician in Cheltenham" or "window cleaner near me", the businesses that appear at the top in the map results are the ones with complete, well-optimised profiles. The businesses below them — or not showing up at all — are losing those calls every single day.

Most local business profiles are either incomplete, set up incorrectly, never touched after creation, or all three. A properly optimised profile puts your business directly in front of people who are ready to spend money right now.

THE GOOGLE MAPS PACK

The Three Businesses At The Top Of Every Local Search — Are You One Of Them?

When someone searches for a local service, Google shows a map with three business listings above all other results. This is called the local pack or maps pack. It gets clicked more than anything else on the page — more than paid ads, more than regular search results, more than websites.

Most Clicks Go There

The three businesses in the maps pack get the majority of clicks on any local search. If you're not in it, most people never see you — even if your website is on page one.

Your Revies Show Here

Star ratings appear directly in the maps pack. A business with reviews gets chosen over one without — before the customer has even clicked through to find out more.

It Works On Every Device

The maps pack is the first thing people see on mobile. For most tradespeople, the majority of enquiries come from customers searching on their phone. This is where those customers make their decision.

WHAT WE DO

What We Do To Your Google Business Profile

A complete, optimised profile covers a lot of ground. Most businesses have only done a fraction of this — which is exactly why their competitors are showing up ahead of them.

Complete Profile
Setup

We fill in every single section of your profile properly — business name, category, description, services, opening hours, location, service areas, contact details and attributes. Google rewards complete profiles. Most businesses leave half of this blank.

The Right Business
Category

Your primary category is one of the strongest ranking signals in your entire profile. Most businesses choose something too broad or slightly wrong. We research the correct category for your specific business and make sure it's set accurately.

Photos That Make
You Look The Part

Profiles with photos get significantly more clicks and direction requests than those without. We advise on exactly what photos to add — your work, your team, your location — and make sure they're named and uploaded correctly to support your local rankings.

A Business
Description That
Works

You have 750 characters to tell Google and potential customers exactly what you do, where you do it and why they should choose you. Most businesses waste this space or leave it empty. We write a description that's accurate, compelling and optimised for local search.

Services Listed
Properly

Every service you offer should be listed individually on your profile with a clear description. This tells Google exactly what searches your business should appear for — and gives customers a clear picture of what you offer before they even click through.

Review Strategy

Reviews are one of the most powerful ranking factors in local search — and the thing that tips an undecided customer into calling you. We put a simple, repeatable system in place so getting reviews becomes a normal part of how you do business, not an awkward afterthought.

Ongoing
Management

A profile that sits still gets outranked by one that's kept active. We keep your profile updated — responding to reviews, posting updates, adding new photos, flagging anything that needs attention — so it keeps working for your business long after the initial setup.

IS THIS YOU?

Signs Your Google Business Profile Is Costing You Customers Right Now

You're Not Showing Up In The Maps Pack

Your competitors appear in the top three local results and you don't. You know customers are searching but the calls aren't coming.

Your Profile Looks Incomplete Or Outdated

Missing photos, no description, wrong opening hours, services not listed. An incomplete profile looks like an inactive business — and customers scroll straight past it.

You Have No Reviews Or Very Few

Other businesses in your area have twenty, thirty, fifty reviews. You have three from two years ago. That gap is costing you customers every single day.

You Set It Up Once And Never Touched It

You claimed the profile, filled in the basics and forgot about it. Google favours active profiles. A dormant one slowly loses ground to competitors who keep theirs updated.

HOW IT ALL CONNECTS

Your Google Business Profile And Your Website Work Better Together

Your Google Business Profile and your website are two separate things — but Google treats them as part of the same picture. A well-optimised profile that links to a clear, professional website reinforces your credibility and strengthens your rankings in both places.

If your profile sends people to a slow, outdated or confusing website — you lose them at the last step. If your website has no connection to your Google profile — you're missing ranking signals that could push you higher in local results. We make sure both are set up to work together, not independently.

Interested in a new website too? Find out about our website design service →

QUESTIONS ANSWERED

Google Business Profile Questions — Answered Honestly

Is Google Business Profile free?

Yes. Creating and managing a Google Business Profile is completely free. What you're paying for when you work with us is the time, knowledge and strategy to set it up correctly and keep it optimised — so it actually performs rather than sitting there doing nothing.

How long does it take to see results?

Some improvements — particularly completing a half-empty profile and adding photos — can show results within a few weeks. Getting into the maps pack for competitive local searches takes longer, typically two to three months of consistent work. We'll give you an honest timeline based on your specific situation before we start anything.

How much does Google Business Profile optimisation cost?

We quote every project individually based on what your profile actually needs. A full setup from scratch is a different job to optimising an existing profile. Ongoing management is a separate option on top. Most local businesses find the one-off setup and optimisation sits somewhere between [£X and £X]. Message us and we'll look at your profile and give you an honest quote.

Do i need a physical address to have a Google Business Profile?

Not always. Service area businesses — tradespeople, cleaners, gardeners and others who go to the customer rather than the customer coming to them — can set a service area instead of a physical address. We set this up correctly so your profile shows up in the right local searches without exposing a home address if you'd rather not show one.

Can you help me get more Google reviews?

Yes. Getting reviews consistently is one of the most valuable things a local business can do — and most businesses find it awkward or forget to ask entirely. We put a simple system in place that makes asking for reviews a normal part of your process. We don't use fake reviews, paid reviews or anything that violates Google's guidelines — ever.

My profile was set up years ago. Does it need updating?

Almost certainly yes. Google regularly adds new features, categories and profile sections. A profile that was complete two years ago is likely missing several sections that now exist. Outdated information — wrong hours, old photos, missing services — also signals to Google that the business isn't active, which affects where you rank.

Can you manage my Google Business Profile on an ongoing basis?

Yes. Once the profile is set up and optimised, we offer ongoing management — keeping it active with regular updates, responding to reviews, adding new photos and monitoring for any issues. An active profile consistently outperforms a dormant one in local search results.

What's the difference between Google Business Profile and Google My Business?

They're the same thing. Google rebranded Google My Business to Google Business Profile in 2022. If you search for either term you'll find the same platform. Many business owners still use the old name — we use both so you can find us whichever way you search.

What if my Google Business Profile has been suspended?

Profile suspensions happen — often for minor issues like a category mismatch, address inconsistency or a policy technicality. We can review what's caused the suspension and work through the reinstatement process with you. Message us and describe the situation and we'll tell you honestly whether we can help.

Do I need a website as well as a Google Business Profile?

Having both is significantly stronger than having either one on its own. Your profile gets people to notice your business. Your website is what convinces them to contact you. Google also uses your website as a signal to validate and strengthen your profile's authority. If you don't have a website yet — or yours isn't working — we can help with that too.

WHAT HAPPENS NEXT

What Happens When You Ask Us About Google Business Profile

You don't need to know what's wrong with your profile before getting in touch. Here's what the process looks like.

STEP ONE

Get In Touch

Send us a WhatsApp message with a brief description of your business. Tell us whether you already have a Google Business Profile or whether you need one set up from scratch. That's all we need to get started.

STEP TWO

We Review Your Profile

We look at your existing profile — or assess what a new one needs — and give you a clear picture of exactly what's missing, what's wrong and what the priority fixes are.

STEP THREE

You Get A Clear Quote

We come back with a straightforward explanation of what we'd do and exactly what it costs. No obligation, no pressure. You decide if it's right for your business.

No Jargon. Ever.

Everything we tell you is in plain English. No confusing terminology, no reports full of numbers that don't mean anything.

One Person. Start To Finish.

You deal with me throughout — no account managers, no handoffs, no chasing people for updates.

Cheltenham Based. Locally Focused.

We work with local businesses across Cheltenham and the surrounding areas. We know this market and we build SEO strategies around it.

READY TO GET FOUND?

Want To Know If Your Google Business Profile Is Costing You Customers?

Send us a message and we'll take a look at your profile. We'll tell you honestly what's holding it back and what we'd recommend — no charge, no obligation.